At Amnesty Flanders a lot of work was done integrating civiCRM, the analytics platform RapidMiner and Qliksense, to speed up the street fundraising process and to get fast insights in what is really happening in the fundraising. The civi-extensions streetimport and civiSEPA smoothly and daily process data from newly recruited donors. At the same time data is analysed into a dashboard showing exactly what is going on now. While live of administrative officers became a lot easier, face2face fundraising managers now have immediate insights to act upon and optimise their fundraising efforts.
You might not do street fundraising, but the holistic picture from data processing to actionable data insights, will be definitely inspirational for any marketing process you are running.
